ASOS
(BRAND CONTENT · UK · 2022)
(CREATIVE DIRECTION)
Throughout my time as Creative Director at ASOS I oversaw the creative campaign output for the company and partner fashion brands, ensuring a consistent and impactful brand, crafted visuals and innovative use of technology.
Bringing the ASOS creative brand strategy to life through stand out visuals that tell the stories of 'fashion loving 20-somethings'.
CREDITS.
ART DIRECTION.
ASOS CREATIVE
CREATIVE DIRECTION.
MIKE RAVEN
STYLING.
ASOS FASHION
MY APPROACH.
STRATEGY.
HUMAN TRUTHS
CURIOSITY.
ALWAYS CURIOUS
CREATIVITY.
CRAFT FIRST
REPEAT.
BRAND SPIRIT
YOUR BEST FRIEND,
THE EXPERT STYLIST.
Alongside leading own-brand content I lead campaigns across all fashion partnerships, with global names such as Calvin Klein, Levi's and Nike partnering with us. Myself and my team helped to connect them with a unique customer through giving their brands the 'asos' treatment.
The resulting campaigns saw an influx of new customers over a 12 month period and a huge array of eye-catching visuals across social, app, performance and PR channels.
OUR VISUAL EXPRESSION SHARED THE JOY OF PLAY AND EXPLORED THE INTERSECTION BETWEEN LIFE AND STYLE.
Working closely with the ASOS design team to communicate the brand expression
