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CALVIN KLEIN X ASOS AW22

(CAMPAIGN · A/W · 2022)

(ASOS)

Told through a narrative of heightened senses, unfiltered self-expression and true-to-life experiences, we channel Calvin's iconic energy into honest moments of personal growth, sensuality and intimacy.

 

Gen-Z are essence seekers depicted through cinematic vignettes and imperfect social approaches which romanticise real-life experiences.

POSITIONING CALVIN KLEIN AS A SUPPORTER IN OUR AUDIENCES LIFE EXPERIENCES.

CREDITS.

ART DIRECTION.

HARLEY COPE

PHOTOGRAPHY.

WILLIAM ARCAND

CREATIVE DIRECTION.

MIKE RAVEN

THE INSIGHT.

SIMPLE MOMENTS

GEN-Z ARE LOOKING TO SHAPE THEIR INDIVIDUAL IDENTITIES OVER TIME.

Our audience aren't looking for the “picture perfect.” Over 70% of Gen-Z say that being true to oneself is extremely important; believing they need more self-expression to live a happy, healthy life.

For them authenticity is everything, and expressing themselves is paramount. We wanted to show Fashion-loving 20-somethings how Calvin Klein is with us for the moments in time which shape our identities.

House of Miyake Mugler - Pride in Progress

TikTok activation

CURRENTLY BASED IN TORONTO, CA. 🇨🇦

MIKE.RAVEN@ME.COM

INSTAGRAM / LINKEDIN

+1 (437) 925 1544

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