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TRAINING APP

(APP · IMAGE · 2020)

(GYMSHARK)

I was tasked with developing a visual direction for all promotional imagery across the Gymshark Training App to engage with a wider audience not just focused on lifting weights. The result is an aspirational and dynamic visual style - the approach needed to allow for variety and seasonality, whilst maintaining consistency across all assets. Now users can experience the workout visually before they physically commit. 

DOCUMENTARY IN TONE AND COMMERCIAL IN STYLE. A REPORTAGE APPROACH FOR THE GYMSHARK TRAINING APP.

CREDITS.

PHOTOGRAPHY.

SIMON WINALL

ART DIRECTION.

MIKE RAVEN

STYLING.

DORIANE LESCOUET

CURRENTLY BASED IN TORONTO, CA. 🇨🇦

MIKE.RAVEN@ME.COM

INSTAGRAM / LINKEDIN

+1 (437) 925 1544

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