NIKE AW22
(CAMPAIGN · A/W · 2022)
(ASOS)
We were asked to present the Nike winter collection as a fun, youthful and wearable range that celebrates functionality and addresses consumer needs during the colder months. Of course it needed to be fashionable and ooze with style inspiration fit for the winter weather.
CREATING AN ELEMENTAL PLAYGROUND TO SHOWCASE FASHION AND FUNCTION IN BOLD AND UNEXPECTED WAYS.
CREDITS.
ART DIRECTION.
VICTORIA BEHUN
PHOTOGRAPHY & COLLAGE.
JESSIE CRAIG ROCHE
CREATIVE DIRECTION.
MIKE RAVEN
THE INSIGHT.
DRESS TO IMPRESS
CUSTOMERS ARE ALL ABOUT STYLE STATEMENTS AND CREATING VISUAL TRENDS.
Our target audience are all about making a statement, dressing to impress and staying on top of the latest visual trends. We wanted to harness this energy, and put together a bold striking winter campaign to position the latest Nike drop as the most versatile and unmissable outerwear of the season.
Using collaging as the medium, we created inspiring imagery where our cast embraced winter through their energy and poses, cut out and layered over elements for an instant visual connection between product and the environment it was built for.
House of Miyake Mugler - Pride in Progress
Exploring the elements and Art Direction
