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CREATIVE DIRECTION, STRATEGY, ART DIRECTION, CONCEPTS, EXPERIENTIAL.
Calvin Klein
Campaign
Creative Direction
A tribute to the feeling of being wholly absorbed in the present moment, letting go of any reservations, enjoying the creative process, and celebrating a ubiquitous creative icon.
Rewired PR
Brand Development
Creative Direction
Rewired PR needed to evolve its brand to represent its growth over the past decade and move it into a more contemporary space and stand out against its competitors.
Self Esteem
Brand + Podcast
Creative Direction
Self Esteem is a celebration of creativity in all forms. Conversations and products uncover the transformative power creativity has on our identity.
1V1.LOL
Game Campaign
Creative Direction
How do you capture the attention of gamers? We hacked live streams worldwide and brought the world of 1v1 to life, driving more users to experience the thrill for themselves.
Through creative concepts, I realise the unique energy and spirit that brands need to communicate with their audience and redefine their marketing with stories grounded in intention, values and fresh perspectives.
Through creative concepts, I realise the unique energy and spirit that brands need to communicate with their audience and redefine their marketing with stories grounded in intention, values and fresh perspectives.
Self Esteem: A Journey Into Creativity
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Gymshark
Women's Day Campaign
Art Direction
Less hesitation, more perspiration! A campaign which validates female gym experiences through a mixed media approach, raising awareness of women's barriers in the gym to sparking change.
MP Activewear
Brand Development
Creative Direction
MP Activewear needed to engage new audiences through a clear proposition and clean visual aesthetic. This is activewear built for performance and designed for life.