TIMBERLAND
X ASOS AW22
(CAMPAIGN · A/W · 2022)
(ASOS)
IMPRESSIONS
+35.2M
ORGANIC SOCIAL VIEWS
+267K
NEW CUSTOMERS
+32K
ROAS FROM PROGRAMMATIC
£3.18
The Numbers.
Our creative ideas explore how Timberland can bridge the gap between indoor/outdoor and enable our Gen Z customers to thrive and embrace their boldness — told through the fashion lens that our ASOS consumers know and love.
A NEW TAKE ON NIGHTLIFE. THE OUTDOORS IS THE NEW PLAYGROUND TO FLAUNT YOUR STYLE, AS WE SHOW WHAT IT REALLY MEANS TO ‘GO OUT-OUT’.
CREDITS.
ART DIRECTION.
MEGAN TEDESCHI
PHOTOGRAPHY.
THEO COTTLE
CREATIVE DIRECTION.
MIKE RAVEN
THE APPROACH.
GOING OUT-OUT.
A DOCUMENTATION OF ADVENTURE & ESCAPISM FROM THE CITY TO NATURE & BACK AGAIN.
Showcasing the versatility of Timberland and depicting the brand a stylish contender with roots in the outdoors. This campaign, shot in complete darkness brings new meaning to traditional views on nightlife and hedonism…
We join our cast as they escape the city and explore what nightlife can be. Distant views of the city inspire a sense of freedom and exploration of style. We set out to showcase a sense of adventure, escapism and personal hedonism.
House of Miyake Mugler - Pride in Progress
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Customising Timberlands for Instagram @designsbybvl
