Out-of-this-world comfort meets performance-enhancing design. The simplicity of this campaign art direction sets out to showcase how the Arrival collection is perfect for your daily training, no matter the terrain.
ABOUT THE PROJECT
Sportswear
Art Direction
Campaign
+ FASTEST SALES
+ MALAGA, ESP.
+ 2 MONTH CAMPAIGN
+ 4 LOCATIONS
The Arrival collection by Gymshark was a game-changer in the world of functional training apparel. Our campaign aimed to showcase this revolutionary range in a bold and exciting way, reaching out to a broader audience beyond the usual weight-training demographic.
Our images were minimalistic yet impactful, highlighting the product's technical features and outstanding performance in various terrains. They exude strength and durability, emphasising how Gymshark's sportswear can withstand even the harshest training conditions, making it a brand you can rely on.
The collection became the fastest-selling range in Gymshark's history, quickly becoming a fan favourite and a staple for the brand.
Art Direction: Mike Raven
Photography: Yuriy Ogarkov
Assistant: Danny Fernandez
Production: Sarah Clarke
Styling: Dorriane Lescouet
MUA: Alice Lindsay
Model: Krys @ Storm Models
Art Direction: Mike Raven
Photography: Yuriy Ogarkov
Assistant: Danny Fernandez
Production: Sarah Clarke
Styling: Dorriane Lescouet
MUA: Alice Lindsay
Model: Krys @ Storm Models
CREDITS
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