We were asked to present the Nike winter collection as a fun, youthful, wearable range that celebrates functionality and addresses consumer needs during the colder months. Of course, it needed to be fashionable and ooze with style inspiration fit for the winter weather.

The Nike X ASOS target audience is all about making a statement, dressing to impress and staying on top of the latest visual trends. We wanted to harness this energy and put together a bold, striking winter campaign to position the latest Nike drop as the season's most versatile and unmissable outerwear.

Using collaging as the medium, we created inspiring imagery where our cast embraced winter through their energy and poses, cut out and layered over elements for an instant visual connection between the product and the environment it was built for.