Gen-Z are essence seekers depicted through cinematic vignettes and imperfect social approaches which romanticise real-life experiences.

Our audience isn't looking for the “picture perfect.” Over 70% of Gen-Z say that being true to oneself is extremely important; believing they need more self-expression to live a happy, healthy life. For them authenticity is everything, and expressing themselves is paramount. We wanted to show Fashion-loving 20-somethings how Calvin Klein is with us for the moments in time which shape our identities.