I led the innovative brand evolution for the football stock market app Football Index, which was looking to cement its place in the sports betting sector with an engaging and contemporary brand identity.

Eager to defy industry expectations, the ambition was to redefine the betting landscape and educate customers on a new way to gamble responsibly. Together, we set out to create a brand that would stand out and hero this new innovative way to bet, showcasing the excitement and thrill of managing your portfolio of players to earn money.

The identity itself needed a robust system capable of displaying large amounts of data and statistics across mobile devices whilst standing out in a sea of competitors. The result was a graphically driven brand, inspired by the sport at its heart - we took inspiration from the ball itself, creating ownable graphic devices and used in-game statistics to inspire the visuals of the stock market.

Football Index collapsed in 2021, which the team and I were not affiliated with.