Over 5 years, I led the creative and editorial strategy for the magazine with a focus on crafted visual expression and connecting with the spirit of our readers.
ABOUT THE PROJECT
Brand & Editorial
+ 400%+ readership increase
+ Digital & Print
+ 20 Issues
+ 53%+ Ad Revenue
For five years, I had the privilege of leading the creative studio at Style. Together with my team of talented art directors, designers, photographers, copywriters, and editors, we worked tirelessly to take the magazine's editorial and creative output to the next level across both digital and print platforms.
Our main goal was to revamp the visual and verbal identity of the publication, and the result was nothing short of amazing. We managed to create a contemporary approach to the traditional 'freemium' city publication, specifically tailored to a fashion-savvy readership with a high disposable income. Our hard work paid off, and I couldn't be prouder of the team and what we achieved together.
Over my time at the magazine, we curated 20 issues, produced over 85 photoshoots, penned more than a million words, and expanded the publication's digital presence to over 100,000 subscribers.
Swipe for more →