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Over 5 years, I led the creative and editorial strategy for the magazine with a focus on crafted visual expression and connecting with the spirit of our readers.

ABOUT THE PROJECT

Publishing

Creative Direction

Brand & Editorial

+ 400%+ readership increase
+ Digital & Print
+ 20 Issues
+ 53%+ Ad Revenue

For five years, I had the privilege of leading the creative studio at Style. Together with my team of talented art directors, designers, photographers, copywriters, and editors, we worked tirelessly to take the magazine's editorial and creative output to the next level across both digital and print platforms.

Our main goal was to revamp the visual and verbal identity of the publication, and the result was nothing short of amazing. We managed to create a contemporary approach to the traditional 'freemium' city publication, specifically tailored to a fashion-savvy readership with a high disposable income. Our hard work paid off, and I couldn't be prouder of the team and what we achieved together.

Over my time at the magazine, we curated 20 issues, produced over 85 photoshoots, penned more than a million words, and expanded the publication's digital presence to over 100,000 subscribers.

CREDITS

Colmore Tang

Construction

Branding
Creative Direction

Football Index

Tech

Branding
Creative Direction

Arrival Collection

Sportswear

Campaign
Art Direction

Lewis Capaldi

Fashion

TikTok Campaign
Creative Direction

Black Fri(Play)

Fashion

Campaign
Creative Direction

Nike

Fashion

Campaign
Creative Direction

Polo Ralph Lauren

Fashion

Campaign
Creative Direction

Pride in Progress

LGBTQ+

Campaign
Art Direction

ASOS

Fashion

Brand
Creative Direction

Calvin Klein

Fashion

Campaign
Creative Direction

Levi's 501

Fashion

Campaign
Creative Direction

MP Activewear

Sportswear

Brand Identity
Creative Direction

PROJECTS

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