Playtika wanted to market their battle-royale game (a Fortnite competitor), increase new user downloads, and educate them on the game experience and portability. The challenge was, when the gaming market is so crowded, how can you stand out?

Working closely with Show, an innovative new ad platform, we decided to work with influencers in a new way and, with their help, hacked into their live streams - showcasing the world of the 1v1 game in unexpected ways to viewers around the globe. Our narratives featured memorable characters from the game battling it out on screen - cheered on by the influencers.

Alongside educational messaging and engaging scenarios, we encouraged users (14-17) to download the game on mobile and take it wherever they went. The results were huge, with over 2M new-user installs across the campaign.