Having previously rebranded in 2018, the time had come for Rewired PR to update its identity to match better the mature leader it had grown into. The team wanted the brand to feel professional yet energetic, nodding to its work in the cultural space and developing a brand relevant to dominate the B2B space it had begun to draw attention from.

I challenged the team to push themselves out of their comfort zone and break new ground with their identity, having been asked for a 'light touch' in the initial briefing. For the brand to stand shoulders above its national competitors, it needed a clear design philosophy with bold intentions, which is precisely what we achieved.

I delivered a creative brand strategy and expression for Rewired PR. I developed a contemporary, conversational and professional brand to stand out and aid new client acquisition whilst being memorable in the PR sector. A full suite of assets, motion principles, pitch documents, templates and a website offered a complete overhaul and gave the brand the longevity it needed to succeed in its new era.